ABOUT ME
Camila is a full-time business owner, and Freelance Service Designer, with an entrepreneurial spirit and a wide breadth of experiences in multiple industries, from real-estate, to fashion, to interior design, seeking to change paths and find a full-time entry-level position as an UX Designer. She is a creative, innovative, and analytical thinker and her interests include customer insights, data analytics, market-research, design thinking, story-telling, strategic management, problem solving, market innovation, and business design.
RESUME
CONTACT
P: (786) 273-5842
E: camicquintero@gmail.com A: New York, NY, 10019
E: camicquintero@gmail.com A: New York, NY, 10019
PROFESSIONAL SKILLS
Microsoft Word Microsoft Excel Microsoft Powerpoint
HTML/CSS
Tableau
Adobe (Photoshop, Indesign, Illustrator)
Adobe (Photoshop, Indesign, Illustrator)
Shopify
Omnisend
Omnisend
Mail-chimp
LANGUAGES
Bilingual (Proficient in Spanish & English)
PERSONAL ATTRIBUTES
Adaptive learner
Organized
Consistent
Dynamic planner
Deadline conscious
Fluid thinker
INTERESTS
Sustainability
Technology
User-centered experiences
Innovations
Reading
Interior Design
Health/Wellness
AWARDS/ ACCOLADES/ RECOGNITIONS
Normou: Only intern that received a return offer (brand manager/marketing consultant)
University of Miami Dean's List (Fall 18’, Spring 19’)
Parsons School of Design Dean's List (Fall 19’, Spring 20’, Fall 20’, Spring 21', Fall 21')
WORK EXPERIENCE
Freelance Service Designer, INVESTMENT FIRST GROUP | Jan 2022 - Present
- Conducted qualitative research methods (Journey Mapping, Interviews, Personas, Prototyping, etc.) to develop key insights about users
- Designed an improved, highly efficient, user-centric application process for stakeholders to attract more customers, while maintaining the company's original vision intact
- Reduced time needed to onboard customers by 35%
- Improved user experience by 65%
E-Commerce Manager & Research Assistant, NORMOU | Feb 2021 - Dec 2021
- Conducted market research and acquired 4 sustainable brands to sell on our platform
- Acquired brands improved sales by approx. 25%
- Developed E-mail Marketing campaigns with strategic content plans such as New Arrivals or Brand Announcements and evaluated sales + user engagement performance
- Enhanced user interaction by 10.4%
- Managed the complete onboarding process for all sustainable fashion brands joining the retail-platform through Shopify; responsible for store inventory, strategic digital product display, and launch campaigns
- Optimized inventory purchasing schedules to improve cashflows for the company
CEO/Founder, AREKIN (Instagram: @arekin.foods) | Aug 2020 - Present
- Launched a healthy arepa e-commerce business by identifying an opportunity in the market through a design thinking approach and conducting desk-research, competitive analysis, prototypes, personas, focus groups, journey maps, and stakeholder interviews, to understand and meet customer expectations
- Executed strategy and operations of the business (business model, production, social media strategy, content, and sales)
- Increased sales by 72% after attending 3 local bazaars
- Expanded customer base through Social Media Marketing and secured a customer retention rate of 95.6%
Social media manager, ATITEXTILE | May - Jul 2021
- Increased social media platform following by 27% in 2 months through dynamic social media strategies that leveraged demographic pattern recognition
- Synthesized/cemented over 100 relationships with brands
- Handled trim charts and tech packs for accuracy to improve production, and decrease costs and waste
Marketing Intern, BERKSHIRE HATHAWAY - EWM REALTY | May - Nov 2020
- Created promotional content about properties for Marketing campaigns
- Assisted with direct E-mail Marketing by analyzing email formatting and adjusting email structure to maximize client interaction, and handled website for accuracy about 84 properties
Marketing Intern, MASHUP INTERACTIVE AGENCY | May - Jun 2019
- Created Marketing campaign and content strategy for Deezer, a music streaming service, alongside the head of Marketing
- Assisted in digital strategy, measured data analytics, and contacted micro-influencers
EDUCATION
BACHELOR OF BUSINESS ADMINISTRATION, MAJOR IN STRATEGIC DESIGN AND MANAGEMENT, MINOR IN DATA VISUALIZATION
Parsons School of Design
GPA: 3.82/4.0